منابع مشابه
Meta-analysis selection bias in marketing research
a r t i c l e i n f o The tendency of meta-analytic authors to select particular studies is called selection bias. Selection bias can affect the strength of the meta-analytic estimate and the attention that scholars devote to the results. This research is, in effect, a meta-analysis of the effect sizes reported or calculated from 94 meta-analysis studies of various topics in marketing research....
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A current major thrust in marketing has been the attempt to create global products, brands, and strategies. Resistence typically arises from local managers who argue that important differences exist which make their situation unique. The key to "think global, act local", then, is to standardize those elements of a product strategy which can be standardized without significant harm (or, better y...
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Meta-analysis is a research methodology that aims to quantitatively integrate the results of a set of empirical studies about a given topic. With this purpose, effect-size indices are obtained from the individual studies and the characteristics of the studies are coded in order to examine their relationships with the effect sizes. Statistical analysis in meta-analysis requires the weighting of ...
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Studying the effect of marketing tactical capabilities on the financial performance of the firms is now proposed as one of the most important priorities of marketing researches. However, the results of the studies in many academic fields that are conducted about a specific issue are usually contrasting. Meta-analysis is a research approach that helps the researcher to achieve a suitable combina...
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ژورنال
عنوان ژورنال: Innovative Marketing
سال: 2017
ISSN: 1814-2427,1816-6326
DOI: 10.21511/im.13(1).2017.01